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Verticalization in action
Michael Wolff has written in Vanity Fair about Politico, which demonstrates many of the priciples of verticalization that I have written about often on this blog. He begins with a summary of a...
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Why publishers need to understand brand
In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that...
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Will book publishers be able to maintain primacy as ebook publishers?
Being on the road in London and on my way to Frankfurt, where we have two Publishers Launch Conferences coming up on Monday and Tuesday, I don’t have time for what my British friends would call a...
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Going where the customers are might be an alternative to selling direct
The news that Faber in the UK has partnered with a company called Firsty Group to offer direct-to-consumer services to their distribution clients again calls the question about publishers selling...
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Full-service publishers are rethinking what they can offer
At lunch a few months ago, Brian Murray, the CEO of HarperCollins, expressed dissatisfaction with the term “legacy” to describe the publishers who had been successful since before the digital...
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Two new initiatives to ponder as we end the year
Two announcements made in the last two weeks caught our attention. One was Simon & Schuster’s deal with Author Solutions, creating a new Archway Editions publishing imprint. This was the third such...
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Ideas about the future of bookselling
There is a vision of online bookselling, which I share, which is that it will become increasingly atomized. Books (and, ultimately, other content too) will be merchandised in unique ways across...
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